AI digital workers for sales — Alice (SDR), Mike (SDR), and Jordan (CSM) handle full-cycle outbound.
BrowserTool useMemoryRAG
Demo · hover to play
Artisan Ava vs People.aiwhich AI sales agent should you pick in 2026?
AI BDR that researches, drafts and sends outbound at human-quality.
BrowserTool useMemory
Artisan Ava vs People.ai — specs
| Spec | Artisan Ava | People.ai |
|---|---|---|
| Agent Rank | 70 / 100 (B) | 72 / 100 (A) |
| Autonomy | Autonomous | Assistant |
| Pricing | Subscription · from $199 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Browser, Tool use, Memory | Tool use, RAG, Memory |
| Integrations | 4 apps | 5 apps |
| Verified | Verified | Verified |
| Released | Apr 2025 | Jun 2024 |
Agent Rank breakdown
Artisan Ava
Agent Rank
70/ 100
- Autonomy fit
- 9
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
People.ai
Agent Rank
72/ 100
- Autonomy fit
- 7
- Capabilities
- 6
- Integrations
- 8
- Pricing value
- 9
- Polish & maturity
- 6
- Verifiability
- 7
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
Artisan Ava
Pros
- +Outbound quality at well-tuned settings is indistinguishable from a competent SDR
- +Strong CRM sync — pushes activity to Salesforce / HubSpot automatically
- +AIAGENTS coupon eases first-year cost on $199+ tier
Cons
- −Wrong-tuned, ships spam at scale — calibrate carefully week 1–2
- −Built for SMB volume; enterprise sales cycles need a different motion
- −Starter tier rate limits trip up high-velocity teams quickly
People.ai
Pricing
Artisan Ava
Starter
$199/mo
Solo founders
- +1 seat
- +500 contacts/mo
- +LinkedIn + email outreach
Recommended
Growth
$499/mo
Sales teams
- +3 seats
- +2,000 contacts/mo
- +CRM sync
- +Reply detection
Scale
Custom
Larger orgs
- +Volume contacts
- +Multi-domain
- +Custom AB testing
People.ai
Which one should you pick?
Artisan Ava
Pick Artisan Ava if you want the highest autonomy and the verification loop is in place.
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Frequently asked
Should I pick Artisan Ava or People.ai in 2026?+
Pick Artisan Ava if you want the highest autonomy and the verification loop is in place. Pick People.ai if cost is the main constraint. Most working teams running both can use Artisan Ava for primary work and People.ai for the workflows where its specific strengths matter.
What's the price difference between Artisan Ava and People.ai?+
Artisan Ava starts at Subscription · from $199; People.ai starts at Subscription · Free tier. People.ai is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Artisan Ava or People.ai?+
Artisan Ava is the more autonomous of the two (Autonomous vs Assistant). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.
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See more alternatives: alternatives to Artisan Ava · alternatives to People.ai
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