HubSpot's AI agent layer for content, prospecting and CRM workflows — native to where marketing lives.
Demo · hover to playBrand-aware agents that draft and schedule campaigns across channels.
Digital humans for customer interactions — autonomous animated characters with realistic emotion.
| Spec | Jasper Agents | Soul Machines |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 72 / 100 (A) |
| Autonomy | Semi-autonomous | Autonomous |
| Pricing | Subscription · from $49 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Memory | Voice, Vision, Memory |
| Integrations | 3 apps | 3 apps |
| Verified | Verified | Verified |
| Released | Apr 2025 | Jul 2024 |
Categories: Jasper Agents → Marketing · Soul Machines → Marketing
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pick Jasper Agents if its specific capabilities (Tool use, Memory) match what you need.
Claim AGENTS25Pick Soul Machines if cost is the main constraint or if you want the highest autonomy and the verification loop is in place.
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Pick Jasper Agents if its specific capabilities (Tool use, Memory) match what you need. Pick Soul Machines if cost is the main constraint or if you want the highest autonomy and the verification loop is in place. Most working teams running both can use Jasper Agents for primary work and Soul Machines for the workflows where its specific strengths matter.
Jasper Agents starts at Subscription · from $49; Soul Machines starts at Subscription · Free tier. Soul Machines is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Soul Machines is the more autonomous of the two (Autonomous vs Semi-autonomous). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.
Adjacent agents in the same category with overlapping capabilities — worth a side-by-side glance before you commit.
HubSpot's AI agent layer for content, prospecting and CRM workflows — native to where marketing lives.
Demo · hover to playMulti-step GTM agents that wire research → outreach → reporting.
Personalized AI video at scale — clones one video into thousands tailored to each viewer.