Sales posts

AI in sales split into two clear tracks in 2026: AI SDRs that handle outbound prospecting at scale (11x, Artisan, several survivors after the 2026 consolidation wave) and sales-engagement intelligence (Gong, Apollo, Outreach, the established players adding AI layers). The category leaders are pulling away from the long tail; mid-tier vendors are being acquired or left to fade.

Our coverage focuses on real-world deployments — what AI SDRs actually do (vs. what the demos suggest), the honest TCO including integration + change management, and how to evaluate before signing. Most teams over- or under-invest in AI sales tools; the analyses here are calibrated to help you avoid both.