Capabilities
- image-generation
- magic-resize
- background-removal
- magic-edit
- translate
Pricing tiers
Free
Free
Casual
- +Limited Magic features
- +Basic templates
- +Free elements
Recommended
Pro
$15/mo
Daily users
- +All Magic Studio AI
- +100M+ premium elements
- +Brand kit + magic switch
Teams
$10/seat/mo
Small teams
- +Pro features for team
- +Approval workflows
- +Shared brand kit
Pros & cons
Pros
- +Most accessible design tool with AI baked in — works for anyone who's used Canva
- +Magic Resize across formats is genuinely useful for marketers
- +Brand kit + brand voice gives consistent on-brand outputs
Cons
- −Output sometimes feels templated vs a designer-led approach
- −Magic Studio features can be quota-gated in surprising ways
- −Not a substitute for serious design tools (Figma, Adobe)