Jasper for content. HeyGen for video. Tavus for personalization. Klaviyo AI for email. The right marketing AI stack depends on whether you're growth-led or content-led.
The 9 marketing AI tools we recommend
| # | Tool | Best for | Pricing |
|---|---|---|---|
| 1 | Jasper | Content production at scale | $39-$79/seat |
| 2 | Copy.ai | Workflows + GTM AI | $36-$186/mo |
| 3 | HeyGen | AI video avatars | $29-$89/mo |
| 4 | Synthesia | Enterprise training video | $22-$67/mo |
| 5 | Tavus | Personalized 1:1 video | $99+/mo |
| 6 | Klaviyo AI | Email marketing | $20-$1500/mo |
| 7 | Runway | Ads + creative video | $15-$99/mo |
| 8 | AdCreative.ai | Static ad creative | $29-$589/mo |
| 9 | ChatGPT Plus | General brainstorming + drafts | $20/mo |
Best AI by marketing workflow
Content production
Jasper for high-volume blog and social. Copy.ai for GTM workflows (sales sequences, product descriptions, ad copy).
Video content
HeyGen for fast marketing videos. Synthesia for corporate training. Runway for ads. See HeyGen vs Synthesia.
Personalization at scale
Tavus for personalized video sequences. Klaviyo AI for personalized email.
Email marketing
Klaviyo AI for DTC and ecommerce. HubSpot AI for B2B. Both draft subject lines, segment audiences, predict send times.
Ad creative
Runway for video ads. AdCreative.ai for static creative. Both useful for 20+ variant testing per week.
Strategic brainstorming
ChatGPT Plus or Claude Pro. Brainstorm campaign concepts, draft positioning, summarize competitor moves.
A realistic stack for a B2B marketing team
| Tool | Monthly | Purpose |
|---|---|---|
| Jasper Pro | $79 | Content production |
| HeyGen Creator | $89 | Video content |
| Tavus Starter | $99 | Personalized outreach |
| ChatGPT Plus | $20 | Brainstorming |
| Total | ~$290/mo | B2B marketing stack |
A stack for a DTC ecommerce brand
| Tool | Monthly | Purpose |
|---|---|---|
| Klaviyo (with AI) | $300 | |
| HeyGen | $89 | Product video |
| AdCreative.ai | $150 | Ad creative |
| ChatGPT Plus | $20 | General |
| Total | ~$560/mo | DTC marketing stack |
The verdict
- B2B SaaS marketing → Jasper + HeyGen + Tavus + ChatGPT
- DTC ecommerce → Klaviyo AI + HeyGen + AdCreative + ChatGPT
- Agency → Full stack, multiple personas per platform
- Solo marketer → Jasper + ChatGPT only ($100/mo)
For broader category guides see Best AI agents in 2026 and AI for ecommerce.