Cresta vs Rox: 2026 comparison
Conversational AI agent assist for contact centers — coaches reps and automates after-call work in real time.
Cresta vs Rox — specs
| Spec | Cresta | Rox |
|---|---|---|
| Agent Rank | 78 / 100 (A) | 60 / 100 (B) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · Free tier | Subscription · from $129 |
| Open source | No | No |
| Capabilities | Voice, Tool use, Memory, RAG | Browser, RAG, Memory |
| Integrations | 4 apps | 3 apps |
| Verified | Verified | — |
| Released | Mar 2025 | May 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 8
- Integrations
- 8
- Pricing value
- 9
- Polish & maturity
- 4
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 5
- Verifiability
- 6
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Best-in-class real-time coaching — recommendations during the call
- +Auto-summarizes calls + drafts after-call work, saving reps 5+ min per call
- +Strong deployments at Fortune 500 contact centers
- −Enterprise-only — minimum seat counts in the hundreds
- −Implementation requires conversation-data training (4–8 weeks)
- −Augments humans rather than replacing them — different positioning than fully autonomous tier
- +Cuts AE prep from an hour to five minutes per call
- +Strong Gong integration surfaces context from prior calls
- +Delivered where AEs already work (Slack + Salesforce)
- −Quality depends on account size — thin for tiny companies
- −No interactive mode; reports are one-shot
- −Per-seat pricing adds up fast on big teams
Pricing
- +Real-time agent assist
- +Conversation intelligence
- +After-call work automation
- +Account research briefs
- +Gong integration
- +Slack delivery
- +Custom research depth
- +Salesforce sync
- +Dedicated CS
Which one should you pick?
Pick Cresta if cost is the main constraint or if you want a vendor we've verified for accessibility and pricing accuracy.
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Frequently asked
Should I pick Cresta or Rox in 2026?+
Pick Cresta if cost is the main constraint or if you want a vendor we've verified for accessibility and pricing accuracy. Pick Rox if its specific capabilities (Browser, RAG) match what you need. Most working teams running both can use Cresta for primary work and Rox for the workflows where its specific strengths matter.
What's the price difference between Cresta and Rox?+
Cresta starts at Subscription · Free tier; Rox starts at Subscription · from $129. Cresta is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Cresta or Rox?+
Both Cresta and Rox are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.