What does an AI agent actually cost?
Subscription price is the wrong lens. The real monthly cost is base + token spend + ops time. Tell us your setup; we'll rank every agent in our catalog by what you'd actually pay.
Estimated monthly cost · 14 agents
Multi-step GTM agents that wire research → outreach → reporting.
Base $0Ops $600Free tier baseline.- HeyGenB70
AI video avatar agent — turns a script into a studio-quality talking-head video in any language.
Base $0Ops $600Free tier baseline. - RunwayB65
AI video generation studio for creators — text-to-video, image-to-video, and full directorial control.
Base $0Ops $600Free tier baseline. Digital humans for customer interactions — autonomous animated characters with realistic emotion.
Base $0Ops $600Per-seat × 4 seats.- Sales-led pricing — estimate excludes a custom quote.
- PhotoroomB62
AI product-photo agent for e-commerce — batch backgrounds, scene generation, brand-safe at scale.
Base $0Ops $600Free tier baseline. - ManyChatB67
Chat marketing automation for Instagram, WhatsApp and Messenger with AI flows.
Base $14Ops $600 - SynthesiaA72
AI video studio — turns scripts into polished talking-head videos with avatars in 140+ languages.
Base $22Ops $600Starter tier baseline. - D-IDB62
AI video avatars — turn text or audio into talking-head clips with photorealistic presenters.
Base $24Ops $600Per-seat × 4 seats. Brand-aware agents that draft and schedule campaigns across channels.
Base $49Ops $600Creator tier baseline.HubSpot's AI agent layer for content, prospecting and CRM workflows — native to where marketing lives.
Base $50Ops $600Starter tier baseline.Marketing-automation platform with AI agents for email sequencing, segmentation and predictive sending.
Base $60Ops $600Per-seat × 4 seats.- Studio tier baseline.
- TavusA72
Personalized AI video at scale — clones one video into thousands tailored to each viewer.
Base $99Ops $600Starter tier baseline.
How we estimate
Three components:
- Base — the cheapest qualifying tier from the agent's published pricing, scaled to your seat count. For open-source agents this is $0; for sales-led agents we exclude it and flag a note.
- Tokens — for open-source agents (or BYO-key plans), the estimated monthly token spend based on your volume and the workflow's typical per-action cost (e.g. ~$1.20 per coding PR, ~$0.10 per support ticket). Managed agents include tokens in their subscription, so this is zero for them.
- Ops — engineering / admin hours per month at a loaded rate matched to your team size, times the typical hours required (more for self-hosted).
The model trades precision for honesty. Your specific token mix, dev rate, and integration depth will shift the numbers — but the relative ranking holds across reasonable parameter changes. See our full methodology.