AI video generation studio for creators — text-to-video, image-to-video, and full directorial control.
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HeyGen pricing (2026)
HeyGen starts at $29/mo (Creator tier, solo creators). A free tier is also available with usage caps. Enterprise pricing is custom.
All pricing tiers
Free
Free
Trial
- +3 videos/mo
- +Watermarked
Recommended
Creator
$29/mo
Solo creators
- +15 min/mo
- +No watermark
- +40+ languages
- +Avatar library
Business
$89/mo
Marketing teams
- +60 min/mo
- +Custom avatars
- +Team workspace
Enterprise
Custom
Large orgs
- +Custom volumes
- +API access
- +SSO
- +Dedicated support
Which tier should you pick?
Free · Free
TrialFree is the right starting point. Use it to validate the workflow before you commit budget — the limits will tell you whether HeyGen is the right tool for your use case. Best for: trial.
Creator · $29/mo
Solo creatorsAt $29/mo, you get: 15 min/mo, no watermark, 40+ languages. This is the tier most users land on — it's the best balance of price and capability for daily use.
Business · $89/mo
Marketing teamsAt $89/mo, you get: 60 min/mo, custom avatars, team workspace. Best for: marketing teams.
Enterprise · Custom
Large orgsCustom pricing — typically negotiated annually with discounts off the published per-seat rates. Worth a sales call if you're scoping ≥10 seats, need SSO/SOC 2 reports, or want a dedicated VPC. Best for: large orgs.
What does HeyGen actually cost at your volume?
Sticker price is the start. Token spend, seat counts, and per-task overages move the real number meaningfully. Our calculator does the math.
Cheaper alternatives in marketing
See all →AI video studio — turns scripts into polished talking-head videos with avatars in 140+ languages.
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Frequently asked questions
How much does HeyGen cost?+
HeyGen starts at $29/month for the Creator tier (solo creators). There are 3 other tiers — see the full table above for the feature breakdown. Enterprise pricing is custom and typically negotiated annually.
Does HeyGen have a free plan?+
Yes — the Free tier is free (trial). 3 videos/mo. Watermarked. For heavier usage you'll likely need a paid tier.
Is HeyGen worth $29/month?+
For users who run marketing workflows, the Creator tier usually pays for itself within the first month. If you only run occasional one-off tasks, look at a cheaper alternative or the free tier (if available) before committing.
Can I save by paying annually for HeyGen?+
Most SaaS vendors in this category — and HeyGen typically follows the pattern — offer 10–20% off when you pay annually instead of monthly. Check the checkout page for the exact discount; the annual toggle is usually under the pricing tiers on the vendor site.
Ready to try HeyGen?
Start on the free Free tier and upgrade only when you hit the limits.
Prices are subject to change by the vendor. We may earn a commission at no extra cost to you.