AI video generation studio for creators — text-to-video, image-to-video, and full directorial control.
VisionTool use
Try free →Affiliate
Icon pricing (2026)
Icon starts at $79/mo (Studio tier, solo creators). Enterprise pricing is custom.
All pricing tiers
Studio
$79/mo
Solo creators
- +Video generation
- +Ad templates
- +Brand kit
Recommended
Agency
$299/mo
Agencies
- +Unlimited videos
- +AB-test automation
- +Multi-brand workspaces
Enterprise
Custom
Brands
- +Custom training
- +Dedicated success
- +Volume discounts
Which tier should you pick?
Studio · $79/mo
Solo creatorsAt $79/mo, you get: video generation, ad templates, brand kit. Best for: solo creators.
Agency · $299/mo
AgenciesAt $299/mo, you get: unlimited videos, ab-test automation, multi-brand workspaces. This is the tier most users land on — it's the best balance of price and capability for daily use.
Enterprise · Custom
BrandsCustom pricing — typically negotiated annually with discounts off the published per-seat rates. Worth a sales call if you're scoping ≥10 seats, need SSO/SOC 2 reports, or want a dedicated VPC. Best for: brands.
What does Icon actually cost at your volume?
Sticker price is the start. Token spend, seat counts, and per-task overages move the real number meaningfully. Our calculator does the math.
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VisionVoiceTool useTry free →AffiliateAI video avatar agent — turns a script into a studio-quality talking-head video in any language.
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Frequently asked questions
How much does Icon cost?+
Icon starts at $79/month for the Studio tier (solo creators). There are 2 other tiers — see the full table above for the feature breakdown. Enterprise pricing is custom and typically negotiated annually.
Does Icon have a free trial?+
Icon doesn't currently advertise a self-serve free tier. The cheapest entry is the Studio tier at $79/mo. Many users start there and downgrade if it doesn't fit their workflow — most plans are month-to-month.
Is Icon worth $79/month?+
For users who run marketing workflows, the Studio tier usually pays for itself within the first month. If you only run occasional one-off tasks, look at a cheaper alternative or the free tier (if available) before committing.
Can I save by paying annually for Icon?+
Most SaaS vendors in this category — and Icon typically follows the pattern — offer 10–20% off when you pay annually instead of monthly. Check the checkout page for the exact discount; the annual toggle is usually under the pricing tiers on the vendor site.
Ready to try Icon?
Start on the Studio tier — most users on this plan stick with it.
Prices are subject to change by the vendor. We may earn a commission at no extra cost to you.