AI video generation studio for creators — text-to-video, image-to-video, and full directorial control.
Tavus pricing (2026)
Tavus starts at $99/mo (Starter tier, sales + marketing teams). Enterprise pricing is custom.
All pricing tiers
- +Up to 250 personalized videos/mo
- +1 base avatar
- +2,500 personalized videos/mo
- +5 avatars
- +CRM sync
- +Custom volumes
- +API + webhook integration
- +SSO
Which tier should you pick?
Starter · $99/mo
Sales + marketing teamsAt $99/mo, you get: up to 250 personalized videos/mo, 1 base avatar. Best for: sales + marketing teams.
Growth · $499/mo
GTM orgsAt $499/mo, you get: 2,500 personalized videos/mo, 5 avatars, crm sync. This is the tier most users land on — it's the best balance of price and capability for daily use.
Enterprise · Custom
Large GTM teamsCustom pricing — typically negotiated annually with discounts off the published per-seat rates. Worth a sales call if you're scoping ≥10 seats, need SSO/SOC 2 reports, or want a dedicated VPC. Best for: large gtm teams.
Sticker price is the start. Token spend, seat counts, and per-task overages move the real number meaningfully. Our calculator does the math.
Cheaper alternatives in marketing
See all → Compare Tavus vs Runway →VisionTool useTry free →Affiliate Compare Tavus vs Synthesia →AI video studio — turns scripts into polished talking-head videos with avatars in 140+ languages.
VisionVoiceTool useTry free →Affiliate Compare Tavus vs HeyGen →AI video avatar agent — turns a script into a studio-quality talking-head video in any language.
VisionVoiceTool useTry free →Affiliate
Frequently asked questions
How much does Tavus cost?+
Tavus starts at $99/month for the Starter tier (sales + marketing teams). There are 2 other tiers — see the full table above for the feature breakdown. Enterprise pricing is custom and typically negotiated annually.
Does Tavus have a free trial?+
Tavus doesn't currently advertise a self-serve free tier. The cheapest entry is the Starter tier at $99/mo. Many users start there and downgrade if it doesn't fit their workflow — most plans are month-to-month.
Is Tavus worth $99/month?+
For users who run marketing workflows, the Starter tier usually pays for itself within the first month. If you only run occasional one-off tasks, look at a cheaper alternative or the free tier (if available) before committing.
Can I save by paying annually for Tavus?+
Most SaaS vendors in this category — and Tavus typically follows the pattern — offer 10–20% off when you pay annually instead of monthly. Check the checkout page for the exact discount; the annual toggle is usually under the pricing tiers on the vendor site.
Start on the Starter tier — most users on this plan stick with it.
Prices are subject to change by the vendor. We may earn a commission at no extra cost to you.