11x vs Icon: 2026 comparison
AI digital workers for sales — Alice (SDR), Mike (SDR), and Jordan (CSM) handle full-cycle outbound.
Ad-creative agents that generate and AB-test full video campaigns.
11x vs Icon — specs
| Spec | 11x | Icon |
|---|---|---|
| Agent Rank | 75 / 100 (A) | 60 / 100 (B) |
| Autonomy | Autonomous | Autonomous |
| Pricing | Subscription · from $700 | Subscription · from $79 |
| Open source | No | No |
| Capabilities | Browser, Tool use, Memory, RAG | Vision, Tool use, Memory |
| Integrations | 5 apps | 3 apps |
| Verified | Verified | — |
| Released | May 2025 | Apr 2025 |
Agent Rank breakdown
- Autonomy fit
- 9
- Capabilities
- 8
- Integrations
- 6
- Pricing value
- 4
- Polish & maturity
- 8
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 9
- Capabilities
- 6
- Integrations
- 4
- Pricing value
- 6
- Polish & maturity
- 5
- Verifiability
- 6
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Genuine "AI employee" framing — agents have names, roles, and measurable output
- +Books real meetings autonomously at lower fully-loaded cost than a human SDR
- +Multi-channel sequences (email, LinkedIn) without separate tools
- −Meeting quality is lower-tier than top human SDRs for nuanced ICPs
- −$700/mo entry is real money for solo founders pre-revenue
- −Best on volume-driven outbound; weaker on highly targeted ABM
- +Generates and AB-tests full video creatives — not just static ads
- +Direct integrations with Meta Ads and TikTok Ads APIs
- +Brand kit + style transfer keeps outputs on-brand
- −Output still needs human review for high-spend campaigns
- −Pricing leaps from Studio to Agency are steep
- −Less effective on B2B (built for DTC / consumer)
Pricing
- +Alice (AI SDR)
- +~5,000 contacts/mo
- +Email + LinkedIn outbound
- +Slack alerts
- +Alice + Mike (AI SDR pair)
- +~15,000 contacts/mo
- +CRM sync (Salesforce, HubSpot)
- +Multi-channel sequences
- +Alice + Mike + Jordan (CSM)
- +Custom volumes
- +SSO + audit logs
- +Dedicated CS engineer
- +Video generation
- +Ad templates
- +Brand kit
- +Unlimited videos
- +AB-test automation
- +Multi-brand workspaces
- +Custom training
- +Dedicated success
- +Volume discounts
Which one should you pick?
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Frequently asked
Should I pick 11x or Icon in 2026?+
Pick 11x if you want a vendor we've verified for accessibility and pricing accuracy. Pick Icon if cost is the main constraint. Most working teams running both can use 11x for primary work and Icon for the workflows where its specific strengths matter.
What's the price difference between 11x and Icon?+
11x starts at Subscription · from $700; Icon starts at Subscription · from $79. Icon is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, 11x or Icon?+
Both 11x and Icon are Autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.