What does an AI agent actually cost?
Subscription price is the wrong lens. The real monthly cost is base + token spend + ops time. Tell us your setup; we'll rank every agent in our catalog by what you'd actually pay.
Estimated monthly cost · 26 agents
AI email coach for sales reps — scores cold emails in real time and rewrites them for higher reply rates.
Base $0Ops $600Free tier baseline.- Apollo.io AIA73
Sales intelligence AI — 275M contact database plus AI sequences, dialer, and deal management.
Base $0Ops $600Free tier baseline. - GongA73
Revenue intelligence AI — records, analyzes, and coaches every customer call across your sales org.
Base $0Ops $600Sales-led pricing — estimate excludes a custom quote. - OutreachA78
AI sales execution platform — engagement sequences, deal forecasting, and conversation intelligence.
Base $0Ops $600Sales-led pricing — estimate excludes a custom quote. - Reply.ioA75
AI sales engagement — multichannel sequences, Jason AI SDR, and inbox-warming for outbound at scale.
Base $0Ops $600Free tier baseline. - People.aiA72
Revenue intelligence platform — captures all sales activity automatically and feeds pipeline analytics.
Base $0Ops $600Per-seat × 4 seats. - KlueA72
Competitive intelligence platform — tracks competitor moves and feeds sales teams winning battle cards.
Base $0Ops $600Per-seat × 4 seats. - DemandbaseB65
Account-based marketing platform with AI-driven account scoring and intent signals.
Base $0Ops $600Per-seat × 4 seats. - 6senseB67
Account-based revenue platform with predictive AI — surfaces buyer intent signals and account scores.
Base $0Ops $600Per-seat × 4 seats. AI SDR that converts inbound website visitors into qualified pipeline 24/7.
Base $0Ops $600Sales-led pricing — estimate excludes a custom quote.- Seamless.AIB60
Real-time sales-intelligence agent that builds verified prospect lists with emails and direct dials.
Base $0Ops $600Sales-led pricing — estimate excludes a custom quote. - AgentforceA80
Salesforce's platform for building and deploying AI agents inside your Salesforce instance.
Base $2Ops $600Per Conversation tier baseline. - Per-seat × 4 seats.
- Instantly.aiB68
Cold-email infrastructure — unlimited sending accounts, AI personalization, and built-in inbox warming.
Base $37Ops $600Growth tier baseline. - SmartleadB68
Unlimited cold-email scale — infinite mailboxes, AI rewriting, and master inbox for multi-account outbound.
Base $39Ops $600Basic tier baseline. - PipedriveA73
AI-assisted sales CRM for pipeline management, lead tracking and deal automation.
Base $56Ops $600Per-seat × 4 seats. - Starter tier baseline.
- LemlistA72
Personalized outreach AI — image/video personalization, warm-up, and multichannel sequences for cold outbound.
Base $156Ops $600Per-seat × 4 seats. · Email Starter tier baseline. - Starter tier baseline.
- Regie.aiB67
AI sales agent for outbound — generates personalized sequences, manages cadences, and books meetings.
Base $240Ops $600Per-seat × 4 seats. · Pro tier baseline. - AmplemarketB65
Three-agent AI SDR suite (Signal, Research, Sequence) inside one outbound platform.
Base $396Ops $600Per-seat × 4 seats. · Starter tier baseline. - AurasellB68
AI-native CRM that replaces Salesforce + Outreach + Gong + ZoomInfo with one stack.
Base $396Ops $600Per-seat × 4 seats. · Growth tier baseline. - Per-seat × 4 seats. · Team tier baseline.
AI workflow agent that prioritizes a rep's day across calls, emails and tasks based on signal strength.
Base $660Ops $600Per-seat × 4 seats. · Advanced tier baseline.- 11xA77
AI digital workers for sales — Alice (SDR), Mike (SDR), and Jordan (CSM) handle full-cycle outbound.
Base $700Ops $600Starter tier baseline. - AiSDRC53
HubSpot-native AI SDR with a 700M-lead database and full sequence orchestration.
Base $750Ops $600Starter tier baseline.
How we estimate
Three components:
- Base — the cheapest qualifying tier from the agent's published pricing, scaled to your seat count. For open-source agents this is $0; for sales-led agents we exclude it and flag a note.
- Tokens — for open-source agents (or BYO-key plans), the estimated monthly token spend based on your volume and the workflow's typical per-action cost (e.g. ~$1.20 per coding PR, ~$0.10 per support ticket). Managed agents include tokens in their subscription, so this is zero for them.
- Ops — engineering / admin hours per month at a loaded rate matched to your team size, times the typical hours required (more for self-hosted).
The model trades precision for honesty. Your specific token mix, dev rate, and integration depth will shift the numbers — but the relative ranking holds across reasonable parameter changes. See our full methodology.