Apollo.io AI vs Magic.dev: 2026 comparison
Sales intelligence AI — 275M contact database plus AI sequences, dialer, and deal management.
Apollo.io AI vs Magic.dev — specs
| Spec | Apollo.io AI | Magic.dev |
|---|---|---|
| Agent Rank | 72 / 100 (A) | 67 / 100 (B) |
| Autonomy | Semi-autonomous | Autonomous |
| Pricing | Freemium · from $59 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Memory, RAG | Code, Tool use, Memory |
| Integrations | 5 apps | 2 apps |
| Verified | Verified | Verified |
| Released | Feb 2025 | May 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 6
- Polish & maturity
- 7
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 9
- Capabilities
- 6
- Integrations
- 2
- Pricing value
- 9
- Polish & maturity
- 4
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Biggest contact database among self-serve sales platforms (275M+)
- +Bundles prospecting + dialer + sequences + CRM in one tool
- +AI features now genuinely useful — sequence generation and lead scoring
- −Data quality varies by region — strong US, weaker emerging markets
- −AI features less mature than dedicated tools (Regie, Lavender)
- −Self-serve pricing higher than competitors for full feature access
- +Unique long-context model — can hold an entire mid-sized repo in one session
- +Strong on cross-cutting refactors that other agents struggle with
- +Funded at frontier-lab levels — engineering muscle behind the product
- −Enterprise pricing — no public per-seat tier
- −Newer entrant — fewer customer references than Devin or Cursor
- −Best for very large codebases; overkill for solo + small-team work
Pricing
- +60 credits/mo
- +Basic search
- +Email sequencing
- +900 credits/user/mo
- +Verified mobile numbers
- +Workflows + AI sequences
- +Dialer
- +Conversation intelligence
- +Advanced reports
- +Custom roles
- +API access
- +Long-context model (100M+ tokens)
- +Codebase-wide reasoning
- +Custom deployment
Which one should you pick?
Pick Apollo.io AI if your stack spans many tools and integration depth is the constraint.
Try Apollo.io AI →Pick Magic.dev if cost is the main constraint or if you want the highest autonomy and the verification loop is in place.
Try Magic.dev →Affiliate links. We may earn a commission at no extra cost to you.
Frequently asked
Should I pick Apollo.io AI or Magic.dev in 2026?+
Pick Apollo.io AI if your stack spans many tools and integration depth is the constraint. Pick Magic.dev if cost is the main constraint or if you want the highest autonomy and the verification loop is in place. Most working teams running both can use Apollo.io AI for primary work and Magic.dev for the workflows where its specific strengths matter.
What's the price difference between Apollo.io AI and Magic.dev?+
Apollo.io AI starts at Freemium · from $59; Magic.dev starts at Subscription · Free tier. Magic.dev is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Apollo.io AI or Magic.dev?+
Magic.dev is the more autonomous of the two (Autonomous vs Semi-autonomous). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.