Apollo.io AI vs Relay Agents: 2026 comparison
Sales intelligence AI — 275M contact database plus AI sequences, dialer, and deal management.
Human-in-the-loop workflow agents that connect 100+ apps with approvals.
Apollo.io AI vs Relay Agents — specs
| Spec | Apollo.io AI | Relay Agents |
|---|---|---|
| Agent Rank | 72 / 100 (A) | 72 / 100 (A) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Freemium · from $59 | Freemium · from $18 |
| Open source | No | No |
| Capabilities | Tool use, Memory, RAG | Tool use, Memory |
| Integrations | 5 apps | 4 apps |
| Verified | Verified | Verified |
| Released | Feb 2025 | Mar 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 6
- Polish & maturity
- 7
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 4
- Integrations
- 8
- Pricing value
- 8
- Polish & maturity
- 5
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Biggest contact database among self-serve sales platforms (275M+)
- +Bundles prospecting + dialer + sequences + CRM in one tool
- +AI features now genuinely useful — sequence generation and lead scoring
- −Data quality varies by region — strong US, weaker emerging markets
- −AI features less mature than dedicated tools (Regie, Lavender)
- −Self-serve pricing higher than competitors for full feature access
- +Strongest human-in-the-loop pattern of any no-code agent
- +Connects 100+ apps with conditional logic and approval gates
- +Free tier is real — not a trial in disguise
- −AI features are lighter than purpose-built agent platforms
- −Per-seat pricing scales fast for larger teams
- −No native phone / voice support
Pricing
- +60 credits/mo
- +Basic search
- +Email sequencing
- +900 credits/user/mo
- +Verified mobile numbers
- +Workflows + AI sequences
- +Dialer
- +Conversation intelligence
- +Advanced reports
- +Custom roles
- +API access
- +200 runs/mo
- +All app integrations
- +2,000 runs/mo
- +Multi-step approvals
- +Conditional branching
- +Shared workflows
- +Audit log
- +Role-based access
Which one should you pick?
Pick Apollo.io AI if its specific capabilities (Tool use, Memory) match what you need.
Try Apollo.io AI →Affiliate links. We may earn a commission at no extra cost to you.
Frequently asked
Should I pick Apollo.io AI or Relay Agents in 2026?+
Pick Apollo.io AI if its specific capabilities (Tool use, Memory) match what you need. Pick Relay Agents if cost is the main constraint. Most working teams running both can use Apollo.io AI for primary work and Relay Agents for the workflows where its specific strengths matter.
What's the price difference between Apollo.io AI and Relay Agents?+
Apollo.io AI starts at Freemium · from $59; Relay Agents starts at Freemium · from $18. Relay Agents is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Apollo.io AI or Relay Agents?+
Both Apollo.io AI and Relay Agents are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.