Apollo.io AI vs Retell AI: 2026 comparison
Sales intelligence AI — 275M contact database plus AI sequences, dialer, and deal management.
Apollo.io AI vs Retell AI — specs
| Spec | Apollo.io AI | Retell AI |
|---|---|---|
| Agent Rank | 72 / 100 (A) | 72 / 100 (A) |
| Autonomy | Semi-autonomous | Autonomous |
| Pricing | Freemium · from $59 | Pay per task · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Memory, RAG | Voice, Tool use, Memory |
| Integrations | 5 apps | 3 apps |
| Verified | Verified | Verified |
| Released | Feb 2025 | Mar 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 6
- Polish & maturity
- 7
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 9
- Capabilities
- 6
- Integrations
- 4
- Pricing value
- 9
- Polish & maturity
- 5
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Biggest contact database among self-serve sales platforms (275M+)
- +Bundles prospecting + dialer + sequences + CRM in one tool
- +AI features now genuinely useful — sequence generation and lead scoring
- −Data quality varies by region — strong US, weaker emerging markets
- −AI features less mature than dedicated tools (Regie, Lavender)
- −Self-serve pricing higher than competitors for full feature access
- +Lowest per-minute pricing among production voice agent platforms
- +Strong streaming latency (~300ms) competitive with ElevenLabs
- +Per-minute pricing easier to forecast than per-seat
- −Less polished out-of-the-box than Synthflow for non-technical buyers
- −Documentation and tooling still maturing vs ElevenLabs
- −Voice quality varies by model selection
Pricing
- +60 credits/mo
- +Basic search
- +Email sequencing
- +900 credits/user/mo
- +Verified mobile numbers
- +Workflows + AI sequences
- +Dialer
- +Conversation intelligence
- +Advanced reports
- +Custom roles
- +API access
- +~$0.07/min
- +Production-ready API
- +Volume discounts
- +Dedicated infrastructure
- +Custom models
Which one should you pick?
Pick Apollo.io AI if its specific capabilities (Tool use, Memory) match what you need.
Try Apollo.io AI →Pick Retell AI if cost is the main constraint or if you want the highest autonomy and the verification loop is in place.
Try Retell AI →Affiliate links. We may earn a commission at no extra cost to you.
Frequently asked
Should I pick Apollo.io AI or Retell AI in 2026?+
Pick Apollo.io AI if its specific capabilities (Tool use, Memory) match what you need. Pick Retell AI if cost is the main constraint or if you want the highest autonomy and the verification loop is in place. Most working teams running both can use Apollo.io AI for primary work and Retell AI for the workflows where its specific strengths matter.
What's the price difference between Apollo.io AI and Retell AI?+
Apollo.io AI starts at Freemium · from $59; Retell AI starts at Pay per task · Free tier. Retell AI is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Apollo.io AI or Retell AI?+
Retell AI is the more autonomous of the two (Autonomous vs Semi-autonomous). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.