Apollo.io AI vs Rox: 2026 comparison
Sales intelligence AI — 275M contact database plus AI sequences, dialer, and deal management.
Apollo.io AI vs Rox — specs
| Spec | Apollo.io AI | Rox |
|---|---|---|
| Agent Rank | 72 / 100 (A) | 60 / 100 (B) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Freemium · from $59 | Subscription · from $129 |
| Open source | No | No |
| Capabilities | Tool use, Memory, RAG | Browser, RAG, Memory |
| Integrations | 5 apps | 3 apps |
| Verified | Verified | — |
| Released | Feb 2025 | May 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 6
- Polish & maturity
- 7
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 5
- Verifiability
- 6
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Biggest contact database among self-serve sales platforms (275M+)
- +Bundles prospecting + dialer + sequences + CRM in one tool
- +AI features now genuinely useful — sequence generation and lead scoring
- −Data quality varies by region — strong US, weaker emerging markets
- −AI features less mature than dedicated tools (Regie, Lavender)
- −Self-serve pricing higher than competitors for full feature access
- +Cuts AE prep from an hour to five minutes per call
- +Strong Gong integration surfaces context from prior calls
- +Delivered where AEs already work (Slack + Salesforce)
- −Quality depends on account size — thin for tiny companies
- −No interactive mode; reports are one-shot
- −Per-seat pricing adds up fast on big teams
Pricing
- +60 credits/mo
- +Basic search
- +Email sequencing
- +900 credits/user/mo
- +Verified mobile numbers
- +Workflows + AI sequences
- +Dialer
- +Conversation intelligence
- +Advanced reports
- +Custom roles
- +API access
- +Account research briefs
- +Gong integration
- +Slack delivery
- +Custom research depth
- +Salesforce sync
- +Dedicated CS
Which one should you pick?
Pick Apollo.io AI if cost is the main constraint or if you want a vendor we've verified for accessibility and pricing accuracy.
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Frequently asked
Should I pick Apollo.io AI or Rox in 2026?+
Pick Apollo.io AI if cost is the main constraint or if you want a vendor we've verified for accessibility and pricing accuracy. Pick Rox if its specific capabilities (Browser, RAG) match what you need. Most working teams running both can use Apollo.io AI for primary work and Rox for the workflows where its specific strengths matter.
What's the price difference between Apollo.io AI and Rox?+
Apollo.io AI starts at Freemium · from $59; Rox starts at Subscription · from $129. Apollo.io AI is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Apollo.io AI or Rox?+
Both Apollo.io AI and Rox are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.