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Clay vs Lemlist: 2026 comparison

Composable agents for enrichment, scoring and outbound orchestration.

💼SalesSemi-autonomousSubscription · from $149
Tool useBrowserRAG

Personalized outreach AI — image/video personalization, warm-up, and multichannel sequences for cold outbound.

💼SalesSemi-autonomousSubscription · from $39
Tool useMemory

Clay vs Lemlist — specs

SpecClayLemlist
Agent Rank68 / 100 (B)63 / 100 (B)
AutonomySemi-autonomousSemi-autonomous
PricingSubscription · from $149Subscription · from $39
Open sourceNoNo
CapabilitiesTool use, Browser, RAGTool use, Memory
Integrations4 apps6 apps
VerifiedVerifiedVerified
ReleasedMar 2025Aug 2025

Categories: ClaySales · LemlistSales

Agent Rank breakdown

Clay
Agent Rank
68/ 100
BB-tier
Autonomy fit
8
Capabilities
6
Integrations
6
Pricing value
5
Polish & maturity
6
Verifiability
10

Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?

Lemlist
Agent Rank
63/ 100
BB-tier
Autonomy fit
8
Capabilities
4
Integrations
8
Pricing value
7
Polish & maturity
4
Verifiability
7

Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?

Pros & cons

Clay
Pros
  • +Composable building blocks beat point tools — enrich + score + route in one
  • +Strongest data-source coverage among GTM agents (50+ providers)
  • +Highly programmable; sales ops loves the flexibility
Cons
  • Steep learning curve — not a one-day onboarding
  • Credit math gets opaque at scale
  • Less effective without a sales ops owner driving it
Lemlist

Pricing

Clay
Starter
$149/mo
Sales ops solo
  • +Enrichment templates
  • +5k credits/mo
  • +CRM exports
Recommended
Pro
$349/mo
Sales teams
  • +25k credits/mo
  • +Multi-source enrichment
  • +Webhooks
Enterprise
Custom
GTM teams
  • +Unlimited credits
  • +Dedicated CS
  • +SAML SSO
Lemlist

Which one should you pick?

Clay

Pick Clay if its specific capabilities (Tool use, Browser) match what you need.

Try Clay →
Lemlist

Pick Lemlist if cost is the main constraint.

Try Lemlist →

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Frequently asked

Should I pick Clay or Lemlist in 2026?+

Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Lemlist if cost is the main constraint. Most working teams running both can use Clay for primary work and Lemlist for the workflows where its specific strengths matter.

What's the price difference between Clay and Lemlist?+

Clay starts at Subscription · from $149; Lemlist starts at Subscription · from $39. Lemlist is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.

Which is more autonomous, Clay or Lemlist?+

Both Clay and Lemlist are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.

Want the real monthly cost at your volume? Run the TCO calculator →
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