Clay vs Reply.io: 2026 comparison
Composable agents for enrichment, scoring and outbound orchestration.
Clay vs Reply.io — specs
| Spec | Clay | Reply.io |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 65 / 100 (B) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $149 | Freemium · from $59 |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Tool use, Memory, Voice |
| Integrations | 4 apps | 6 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Sep 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 8
- Pricing value
- 6
- Polish & maturity
- 4
- Verifiability
- 7
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
Pricing
- +Enrichment templates
- +5k credits/mo
- +CRM exports
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
Which one should you pick?
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Frequently asked
Should I pick Clay or Reply.io in 2026?+
Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Reply.io if cost is the main constraint. Most working teams running both can use Clay for primary work and Reply.io for the workflows where its specific strengths matter.
What's the price difference between Clay and Reply.io?+
Clay starts at Subscription · from $149; Reply.io starts at Freemium · from $59. Reply.io is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Reply.io?+
Both Clay and Reply.io are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.