Clay vs Zapier Agents: 2026 comparison
Composable agents for enrichment, scoring and outbound orchestration.
7,000+ app integrations plus an AI agent layer — your existing automation stack, now with planning.
Clay vs Zapier Agents — specs
| Spec | Clay | Zapier Agents |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 80 / 100 (A) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $149 | Freemium · from $20 |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Tool use, Memory |
| Integrations | 4 apps | 9 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Mar 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 4
- Integrations
- 10
- Pricing value
- 8
- Polish & maturity
- 8
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
- +Largest integration catalog on the market (7,000+ apps)
- +Familiar surface area for the millions who already use Zapier
- +Cheap entry tier makes it the natural first agent for any small team
- −Agent capabilities are shallower than purpose-built platforms (Lindy, Relay)
- −Task math gets expensive past the Pro tier
- −Visual editor can feel cluttered for complex agentic loops
Pricing
- +Enrichment templates
- +5k credits/mo
- +CRM exports
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
- +100 tasks/mo
- +Standard agents
- +Community support
- +750 tasks/mo
- +All AI features
- +Multi-step workflows
- +Shared workflows
- +Premium apps
- +Higher task limits
- +SSO + audit log
- +Advanced admin
- +Custom volume
Which one should you pick?
Pick Zapier Agents if cost is the main constraint or if your stack spans many tools and integration depth is the constraint.
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Frequently asked
Should I pick Clay or Zapier Agents in 2026?+
Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Zapier Agents if cost is the main constraint or if your stack spans many tools and integration depth is the constraint. Most working teams running both can use Clay for primary work and Zapier Agents for the workflows where its specific strengths matter.
What's the price difference between Clay and Zapier Agents?+
Clay starts at Subscription · from $149; Zapier Agents starts at Freemium · from $20. Zapier Agents is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Zapier Agents?+
Both Clay and Zapier Agents are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.