AI-assisted sales CRM for pipeline management, lead tracking and deal automation.

AI sales CRM for SMBs with built-in calling, email and SMS in one inbox.
| Spec | Close | People.ai |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 72 / 100 (A) |
| Autonomy | Semi-autonomous | Assistant |
| Pricing | Subscription · from $9 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Memory | Tool use, RAG, Memory |
| Integrations | 5 apps | 5 apps |
| Verified | Verified | Verified |
| Released | Apr 2026 | Jun 2024 |
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
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Pick Close if you want the highest autonomy and the verification loop is in place. Pick People.ai if cost is the main constraint. Most working teams running both can use Close for primary work and People.ai for the workflows where its specific strengths matter.
Close starts at Subscription · from $9; People.ai starts at Subscription · Free tier. People.ai is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Close is the more autonomous of the two (Semi-autonomous vs Assistant). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.
Adjacent agents in the same category with overlapping capabilities — worth a side-by-side glance before you commit.
AI-assisted sales CRM for pipeline management, lead tracking and deal automation.

Personalized outreach AI — image/video personalization, warm-up, and multichannel sequences for cold outbound.
Cold-email infrastructure — unlimited sending accounts, AI personalization, and built-in inbox warming.