How much does Submagic cost?

Submagic has a free tier with paid plans starting at $12/mo. The free tier is usually enough to evaluate whether it fits your workflow before paying.

What's the best alternative to Submagic?

In the video category, our top editorial pick is Sora — OpenAI's flagship text-to-video — cinematic clips with consistent characters and physics.. It's the most direct alternative our editors have used hands-on. See the alternatives section for more options sorted by category fit.

What can I use Submagic for?

Submagic is built primarily to captions. It also supports short form video, b roll, emojis — see the capabilities section above for the full list.

Submagic review 2026: pricing, features & alternatives

Capabilities

captions
short-form-video
b-roll
emojis
auto-editing

What is Submagic?

Submagic is a video tool — AI captions, B-roll and editing for short-form social video.

Out of the box, Submagic is built to captions, short form video, and b roll.

Who should use Submagic?

Submagic earns a place on a shortlist for three workflows: teams that need to captions, solo operators who short form video, and builders who want to b roll.

Frequently asked questions about Submagic

How much does Submagic cost?: Submagic has a free tier with paid plans starting at $12/mo. The free tier is usually enough to evaluate whether it fits your workflow before paying.
What's the best alternative to Submagic?: In the video category, our top editorial pick is Sora — OpenAI's flagship text-to-video — cinematic clips with consistent characters and physics.. It's the most direct alternative our editors have used hands-on. See the alternatives section for more options sorted by category fit.
What can I use Submagic for?: Submagic is built primarily to captions. It also supports short form video, b roll, emojis — see the capabilities section above for the full list.

Alternatives in Video

SoraSora Turbo
OpenAI's flagship text-to-video — cinematic clips with consistent characters and physics.
🎬VideoSubscription · from $20
text-to-videoimage-to-video1080pstoryboard
sora.com
Try →
VeoVeo 3
Google's high-fidelity text-to-video model — Veo 3 generates native audio and lifelike motion.
🎬VideoSubscription · from $20
text-to-videoimage-to-video4kaudio-native
deepmind.google
Try →
Kling AIKling 2.0
Kuaishou's text-to-video model — viral for cinematic quality and 10s clip length.
🎬VideoFreemium · from $10
text-to-videoimage-to-videolong-form
klingai.com
Try →
RunwayGen-4
Video generation + editing — text-to-video, motion-brush, advanced creative controls.
🎬VideoFreemium · from $15
video-generationmotion-brushvideo-editinggreen-screen
runwayml.com
Try →
HailuoI2V-01
MiniMax's text-to-video — fast generations with strong prompt adherence and stylization.
🎬VideoFreemium · from $9
text-to-videoimage-to-videofast-gen
hailuoai.video
Try →
HeyGen
AI avatar video — clone yourself, narrate in 175+ languages, generate corporate video at scale.
🎬VideoFreemium · from $24
avatar-videovoice-cloningmultilingualvideo-translation
heygen.com
Try →

See the full Submagic alternatives list →