AI sales execution platform — engagement sequences, deal forecasting, and conversation intelligence.
VoiceTool useMemoryRAG
Demo · hover to playAurasell vs Roxwhich AI sales agent should you pick in 2026?
AI-native CRM that replaces Salesforce + Outreach + Gong + ZoomInfo with one stack.
VoiceTool useMemoryRAG
Aurasell vs Rox — specs
| Spec | Aurasell | Rox |
|---|---|---|
| Agent Rank | 67 / 100 (B) | 62 / 100 (B) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $99 | Subscription · from $129 |
| Open source | No | No |
| Capabilities | Voice, Tool use, Memory, RAG | Browser, RAG, Memory |
| Integrations | 4 apps | 3 apps |
| Verified | — | — |
| Released | Feb 2026 | May 2025 |
Agent Rank breakdown
Aurasell
Agent Rank
67/ 100
- Autonomy
- 8
- Capabilities
- 8
- Integrations
- 6
- Pricing
- 6
- Polish
- 6
- Verifiability
- 6
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Rox
Agent Rank
62/ 100
- Autonomy
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing
- 5
- Polish
- 6
- Verifiability
- 6
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
Aurasell
Pros
- +$30M seed closed in 28 hours Feb 2026 (Menlo + Unusual + N47) — strong founder signal (ex-Harness CRO)
- +Replaces Salesforce + Outreach + Gong + ZoomInfo in one stack — major cost consolidation
- +AI-native from day 1 — no Salesforce legacy schema to drag around
Cons
- −Newer — fewer published case studies vs Salesforce-era CRMs
- −Per-seat pricing scales steeply for large teams
- −Data migration from Salesforce is non-trivial
Rox
Pros
- +Cuts AE prep from an hour to five minutes per call
- +Strong Gong integration surfaces context from prior calls
- +Delivered where AEs already work (Slack + Salesforce)
Cons
- −Quality depends on account size — thin for tiny companies
- −No interactive mode; reports are one-shot
- −Per-seat pricing adds up fast on big teams
Pricing
Aurasell
Growth
$99/seat/mo
Small teams
- +AI-native CRM
- +Built-in dialer
- +Email + LinkedIn outreach
Recommended
Pro
$199/seat/mo
Mid-market
- +Conversation intelligence
- +Lead enrichment
- +Pipeline forecasting
Enterprise
Custom
Large GTM
- +Custom workflows
- +SSO + audit
- +Dedicated CS
Rox
Recommended
Team
$129/seat/mo
AE teams
- +Account research briefs
- +Gong integration
- +Slack delivery
Enterprise
Custom
Enterprise sales
- +Custom research depth
- +Salesforce sync
- +Dedicated CS
Which one should you pick?
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Frequently asked
Should I pick Aurasell or Rox in 2026?+
Pick Aurasell if cost is the main constraint. Pick Rox if its specific capabilities (Browser, RAG) match what you need. Most working teams running both can use Aurasell for primary work and Rox for the workflows where its specific strengths matter.
What's the price difference between Aurasell and Rox?+
Aurasell starts at Subscription · from $99; Rox starts at Subscription · from $129. Aurasell is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Aurasell or Rox?+
Both Aurasell and Rox are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.
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Three-agent AI SDR suite (Signal, Research, Sequence) inside one outbound platform.
Tool useMemoryRAG
Demo · hover to playSales intelligence AI — 275M contact database plus AI sequences, dialer, and deal management.
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