Clay vs Cresta: 2026 comparison
Composable agents for enrichment, scoring and outbound orchestration.
Clay vs Cresta — specs
| Spec | Clay | Cresta |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 78 / 100 (A) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $149 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Voice, Tool use, Memory, RAG |
| Integrations | 4 apps | 4 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Mar 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 8
- Integrations
- 8
- Pricing value
- 9
- Polish & maturity
- 4
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
- +Best-in-class real-time coaching — recommendations during the call
- +Auto-summarizes calls + drafts after-call work, saving reps 5+ min per call
- +Strong deployments at Fortune 500 contact centers
- −Enterprise-only — minimum seat counts in the hundreds
- −Implementation requires conversation-data training (4–8 weeks)
- −Augments humans rather than replacing them — different positioning than fully autonomous tier
Pricing
- +Enrichment templates
- +5k credits/mo
- +CRM exports
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
- +Real-time agent assist
- +Conversation intelligence
- +After-call work automation
Which one should you pick?
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Frequently asked
Should I pick Clay or Cresta in 2026?+
Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Cresta if cost is the main constraint. Most working teams running both can use Clay for primary work and Cresta for the workflows where its specific strengths matter.
What's the price difference between Clay and Cresta?+
Clay starts at Subscription · from $149; Cresta starts at Subscription · Free tier. Cresta is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Cresta?+
Both Clay and Cresta are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.