AI-assisted sales CRM for pipeline management, lead tracking and deal automation.
Tool useMemory
Close vs Lemlistwhich AI sales agent should you pick in 2026?
AI sales CRM for SMBs with built-in calling, email and SMS in one inbox.
Tool useMemory
Close vs Lemlist — specs
| Spec | Close | Lemlist |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 72 / 100 (A) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $9 | Subscription · from $39 |
| Open source | No | No |
| Capabilities | Tool use, Memory | Tool use, Memory |
| Integrations | 5 apps | 6 apps |
| Verified | Verified | Verified |
| Released | Apr 2026 | Aug 2025 |
Agent Rank breakdown
Close
Agent Rank
68/ 100
- Autonomy
- 8
- Capabilities
- 4
- Integrations
- 8
- Pricing
- 8
- Polish
- 6
- Verifiability
- 7
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Lemlist
Agent Rank
72/ 100
- Autonomy
- 8
- Capabilities
- 4
- Integrations
- 8
- Pricing
- 7
- Polish
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
Close
Lemlist
Pros
- +Image and video personalization is best-in-class — measurable lift on reply rates
- +Lemwarm inbox warming is well-regarded and built in
- +Strong community and content around outbound best practices
Cons
- −Pricing climbs fast — 3 mailboxes for $69/seat is tight for serious volume
- −AI features lag Reply.io (no autonomous SDR equivalent)
- −LinkedIn automation requires browser extension running — not always reliable
Pricing
Close
Lemlist
Email Starter
$39/seat/mo
Solo founders
- +1 sending mailbox
- +Email sequences
- +Personalized intro lines
Recommended
Email Pro
$69/seat/mo
Growing teams
- +3 sending mailboxes
- +Lemwarm
- +CRM integrations
Multichannel
$99/seat/mo
Multi-touch outbound
- +LinkedIn automation
- +Calls
- +Image + video personalization
Outreach Scale
$159/seat/mo
Outbound at scale
- +Unlimited mailboxes
- +API access
- +Premium support
Which one should you pick?
Lemlist
Pick Lemlist if its specific capabilities (Tool use, Memory) match what you need.
Try Lemlist →Affiliate links. We may earn a commission at no extra cost to you.
Frequently asked
Should I pick Close or Lemlist in 2026?+
Pick Close if cost is the main constraint. Pick Lemlist if its specific capabilities (Tool use, Memory) match what you need. Most working teams running both can use Close for primary work and Lemlist for the workflows where its specific strengths matter.
What's the price difference between Close and Lemlist?+
Close starts at Subscription · from $9; Lemlist starts at Subscription · from $39. Close is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Close or Lemlist?+
Both Close and Lemlist are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.
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Cold-email infrastructure — unlimited sending accounts, AI personalization, and built-in inbox warming.
Tool useMemoryDemo · hover to playUnlimited cold-email scale — infinite mailboxes, AI rewriting, and master inbox for multi-account outbound.
Tool useMemory
See more alternatives: alternatives to Close · alternatives to Lemlist
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