Clay vs Lavender: 2026 comparison
Composable agents for enrichment, scoring and outbound orchestration.
Clay vs Lavender — specs
| Spec | Clay | Lavender |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 65 / 100 (B) |
| Autonomy | Semi-autonomous | Assistant |
| Pricing | Subscription · from $149 | Subscription · from $29 |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Tool use, Memory |
| Integrations | 4 apps | 5 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Jan 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 7
- Capabilities
- 4
- Integrations
- 6
- Pricing value
- 7
- Polish & maturity
- 5
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
- +Real-time email scoring inside Gmail/Outlook genuinely improves cold-email reply rates
- +Used by tens of thousands of SDRs — battle-tested in real outbound
- +Manager dashboards make team-wide email coaching measurable
- −Augments humans rather than automating outbound end-to-end
- −Best for teams using a real engagement platform (Salesloft/Outreach) underneath
- −Browser extension UX occasionally lags on heavy email days
Pricing
- +Enrichment templates
- +5k credits/mo
- +CRM exports
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
- +5 emails/mo
- +Basic scoring
- +Unlimited scoring
- +Real-time coaching
- +Personalization data
- +Team coaching analytics
- +Manager dashboards
- +Custom playbooks
Which one should you pick?
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Frequently asked
Should I pick Clay or Lavender in 2026?+
Pick Clay if you want the highest autonomy and the verification loop is in place. Pick Lavender if cost is the main constraint. Most working teams running both can use Clay for primary work and Lavender for the workflows where its specific strengths matter.
What's the price difference between Clay and Lavender?+
Clay starts at Subscription · from $149; Lavender starts at Subscription · from $29. Lavender is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Lavender?+
Clay is the more autonomous of the two (Semi-autonomous vs Assistant). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.