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Clay pricing (2026)

Clay starts at $149/mo (Starter tier, sales ops solo). Enterprise pricing is custom.

All pricing tiers

Starter
$149/mo
Sales ops solo
  • +Enrichment templates
  • +5k credits/mo
  • +CRM exports
Recommended
Pro
$349/mo
Sales teams
  • +25k credits/mo
  • +Multi-source enrichment
  • +Webhooks
Enterprise
Custom
GTM teams
  • +Unlimited credits
  • +Dedicated CS
  • +SAML SSO

Which tier should you pick?

Starter · $149/mo

Sales ops solo

At $149/mo, you get: enrichment templates, 5k credits/mo, crm exports. Best for: sales ops solo.

Pro · $349/mo

Sales teams

At $349/mo, you get: 25k credits/mo, multi-source enrichment, webhooks. This is the tier most users land on — it's the best balance of price and capability for daily use.

Enterprise · Custom

GTM teams

Custom pricing — typically negotiated annually with discounts off the published per-seat rates. Worth a sales call if you're scoping ≥10 seats, need SSO/SOC 2 reports, or want a dedicated VPC. Best for: gtm teams.

What does Clay actually cost at your volume?

Sticker price is the start. Token spend, seat counts, and per-task overages move the real number meaningfully. Our calculator does the math.

Run TCO calculator →

Cheaper alternatives in sales

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Frequently asked questions

How much does Clay cost?+

Clay starts at $149/month for the Starter tier (sales ops solo). There are 2 other tiers — see the full table above for the feature breakdown. Enterprise pricing is custom and typically negotiated annually.

Does Clay have a free trial?+

Clay doesn't currently advertise a self-serve free tier. The cheapest entry is the Starter tier at $149/mo. Many users start there and downgrade if it doesn't fit their workflow — most plans are month-to-month.

Is Clay worth $149/month?+

For users who run outbound or qualification work daily, the Starter tier usually pays for itself within the first month. If you only run occasional one-off tasks, look at a cheaper alternative or the free tier (if available) before committing.

Can I save by paying annually for Clay?+

Most SaaS vendors in this category — and Clay typically follows the pattern — offer 10–20% off when you pay annually instead of monthly. Check the checkout page for the exact discount; the annual toggle is usually under the pricing tiers on the vendor site.

Ready to try Clay?

Start on the Starter tier — most users on this plan stick with it.

Try Clay free

Prices are subject to change by the vendor. We may earn a commission at no extra cost to you.