Clay vs Gong: 2026 comparison
Composable agents for enrichment, scoring and outbound orchestration.
Clay vs Gong — specs
| Spec | Clay | Gong |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 72 / 100 (A) |
| Autonomy | Semi-autonomous | Assistant |
| Pricing | Subscription · from $149 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Voice, RAG, Memory, Tool use |
| Integrations | 4 apps | 5 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Mar 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 7
- Capabilities
- 8
- Integrations
- 4
- Pricing value
- 9
- Polish & maturity
- 5
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
- +Gold-standard revenue intelligence — deepest sales conversation insights
- +Forecast AI catches deal risk patterns human reps miss
- +Strongest training/coaching analytics in the sales category
- −Pricey — typically $1,500–$2,500/rep/year
- −Significant deployment effort (recording integration, training, change mgmt)
- −Augments humans; doesn't replace outbound or close work
Pricing
- +Enrichment templates
- +5k credits/mo
- +CRM exports
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
- +Conversation recording + analysis
- +Deal intelligence
- +Forecast AI
- +Coaching tools
Which one should you pick?
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Frequently asked
Should I pick Clay or Gong in 2026?+
Pick Clay if you want the highest autonomy and the verification loop is in place. Pick Gong if cost is the main constraint. Most working teams running both can use Clay for primary work and Gong for the workflows where its specific strengths matter.
What's the price difference between Clay and Gong?+
Clay starts at Subscription · from $149; Gong starts at Subscription · Free tier. Gong is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Gong?+
Clay is the more autonomous of the two (Semi-autonomous vs Assistant). Higher autonomy ships throughput faster but requires verification loops in place — see our autonomous-vs-copilot framing for when each tier wins.