Clay vs Outreach: 2026 comparison
Composable agents for enrichment, scoring and outbound orchestration.
Clay vs Outreach — specs
| Spec | Clay | Outreach |
|---|---|---|
| Agent Rank | 68 / 100 (B) | 77 / 100 (A) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $149 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Voice, Tool use, Memory, RAG |
| Integrations | 4 apps | 4 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Jan 2025 |
Agent Rank breakdown
- Autonomy fit
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing value
- 5
- Polish & maturity
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
- Autonomy fit
- 8
- Capabilities
- 8
- Integrations
- 6
- Pricing value
- 9
- Polish & maturity
- 5
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
- +Most-deployed sales engagement platform — proven at scale
- +AI features now span engagement + forecasting + coaching
- +Strongest enterprise integration story (Salesforce native)
- −No transparent self-serve pricing
- −AI features still trail dedicated tools (Regie, Lavender) in quality
- −Large-org implementation timeline 6–12 weeks
Pricing
- +Enrichment templates
- +5k credits/mo
- +CRM exports
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
- +Engagement sequences
- +AI sentiment + topic detection
- +Smart sequences
- +Deal Insights
- +Pipeline forecasting
- +Custom AI models
- +Advanced reporting
- +Dedicated CS
Which one should you pick?
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Frequently asked
Should I pick Clay or Outreach in 2026?+
Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Outreach if cost is the main constraint. Most working teams running both can use Clay for primary work and Outreach for the workflows where its specific strengths matter.
What's the price difference between Clay and Outreach?+
Clay starts at Subscription · from $149; Outreach starts at Subscription · Free tier. Outreach is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Outreach?+
Both Clay and Outreach are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.