AI SDR that converts inbound website visitors into qualified pipeline 24/7.
Tool useMemoryRAG
Clay vs Outreachwhich AI sales agent should you pick in 2026?
Composable agents for enrichment, scoring and outbound orchestration.
Tool useBrowserRAG
Clay vs Outreach — specs
| Spec | Clay | Outreach |
|---|---|---|
| Agent Rank | 70 / 100 (B) | 78 / 100 (A) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $149 | Subscription · Free tier |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Voice, Tool use, Memory, RAG |
| Integrations | 4 apps | 4 apps |
| Verified | Verified | Verified |
| Released | Mar 2025 | Jan 2025 |
Agent Rank breakdown
Clay
Agent Rank
70/ 100
- Autonomy
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing
- 5
- Polish
- 7
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Outreach
Agent Rank
78/ 100
- Autonomy
- 8
- Capabilities
- 8
- Integrations
- 6
- Pricing
- 9
- Polish
- 6
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
Clay
Pros
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
Cons
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
Outreach
Pros
- +Most-deployed sales engagement platform — proven at scale
- +AI features now span engagement + forecasting + coaching
- +Strongest enterprise integration story (Salesforce native)
Cons
- −No transparent self-serve pricing
- −AI features still trail dedicated tools (Regie, Lavender) in quality
- −Large-org implementation timeline 6–12 weeks
Pricing
Clay
Starter
$149/mo
Sales ops solo
- +Enrichment templates
- +5k credits/mo
- +CRM exports
Recommended
Pro
$349/mo
Sales teams
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
Enterprise
Custom
GTM teams
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
Outreach
Standard
Custom
Sales teams
- +Engagement sequences
- +AI sentiment + topic detection
Recommended
Professional
Custom
Full GTM teams
- +Smart sequences
- +Deal Insights
- +Pipeline forecasting
Enterprise
Custom
Large enterprises
- +Custom AI models
- +Advanced reporting
- +Dedicated CS
Which one should you pick?
Affiliate links. We may earn a commission at no extra cost to you.
Frequently asked
Should I pick Clay or Outreach in 2026?+
Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Outreach if cost is the main constraint. Most working teams running both can use Clay for primary work and Outreach for the workflows where its specific strengths matter.
What's the price difference between Clay and Outreach?+
Clay starts at Subscription · from $149; Outreach starts at Subscription · Free tier. Outreach is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Outreach?+
Both Clay and Outreach are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.
Readers comparing Clay and Outreach also picked
Adjacent agents in the same category with overlapping capabilities — worth a side-by-side glance before you commit.
AI digital workers for sales — Alice (SDR), Mike (SDR), and Jordan (CSM) handle full-cycle outbound.
BrowserTool useMemoryRAGDemo · hover to playAI sales agent for outbound — generates personalized sequences, manages cadences, and books meetings.
Tool useMemoryRAGDemo · hover to play
See more alternatives: alternatives to Clay · alternatives to Outreach
Want the real monthly cost at your volume? Run the TCO calculator →
← Build your own comparison