AI SDR that converts inbound website visitors into qualified pipeline 24/7.
Tool useMemoryRAG
Clay vs Roxwhich AI sales agent should you pick in 2026?
Composable agents for enrichment, scoring and outbound orchestration.
Tool useBrowserRAG
Clay vs Rox — specs
| Spec | Clay | Rox |
|---|---|---|
| Agent Rank | 70 / 100 (B) | 62 / 100 (B) |
| Autonomy | Semi-autonomous | Semi-autonomous |
| Pricing | Subscription · from $149 | Subscription · from $129 |
| Open source | No | No |
| Capabilities | Tool use, Browser, RAG | Browser, RAG, Memory |
| Integrations | 4 apps | 3 apps |
| Verified | Verified | — |
| Released | Mar 2025 | May 2025 |
Agent Rank breakdown
Clay
Agent Rank
70/ 100
- Autonomy
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing
- 5
- Polish
- 7
- Verifiability
- 10
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Rox
Agent Rank
62/ 100
- Autonomy
- 8
- Capabilities
- 6
- Integrations
- 6
- Pricing
- 5
- Polish
- 6
- Verifiability
- 6
Auto-computed from autonomy, capabilities, integrations, pricing, maturity and editorial verification. Updated every deploy. How is this computed?
Pros & cons
Clay
Pros
- +Composable building blocks beat point tools — enrich + score + route in one
- +Strongest data-source coverage among GTM agents (50+ providers)
- +Highly programmable; sales ops loves the flexibility
Cons
- −Steep learning curve — not a one-day onboarding
- −Credit math gets opaque at scale
- −Less effective without a sales ops owner driving it
Rox
Pros
- +Cuts AE prep from an hour to five minutes per call
- +Strong Gong integration surfaces context from prior calls
- +Delivered where AEs already work (Slack + Salesforce)
Cons
- −Quality depends on account size — thin for tiny companies
- −No interactive mode; reports are one-shot
- −Per-seat pricing adds up fast on big teams
Pricing
Clay
Starter
$149/mo
Sales ops solo
- +Enrichment templates
- +5k credits/mo
- +CRM exports
Recommended
Pro
$349/mo
Sales teams
- +25k credits/mo
- +Multi-source enrichment
- +Webhooks
Enterprise
Custom
GTM teams
- +Unlimited credits
- +Dedicated CS
- +SAML SSO
Rox
Recommended
Team
$129/seat/mo
AE teams
- +Account research briefs
- +Gong integration
- +Slack delivery
Enterprise
Custom
Enterprise sales
- +Custom research depth
- +Salesforce sync
- +Dedicated CS
Which one should you pick?
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Frequently asked
Should I pick Clay or Rox in 2026?+
Pick Clay if you want a vendor we've verified for accessibility and pricing accuracy. Pick Rox if cost is the main constraint. Most working teams running both can use Clay for primary work and Rox for the workflows where its specific strengths matter.
What's the price difference between Clay and Rox?+
Clay starts at Subscription · from $149; Rox starts at Subscription · from $129. Rox is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.
Which is more autonomous, Clay or Rox?+
Both Clay and Rox are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.
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See more alternatives: alternatives to Clay · alternatives to Rox
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