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Clay vs Outreachwhich AI sales agent should you pick in 2026?

Clay

Composable agents for enrichment, scoring and outbound orchestration.

💼SalesSemi-autonomousSubscription · from $149
Tool useBrowserRAG
Outreach

AI sales execution platform — engagement sequences, deal forecasting, and conversation intelligence.

💼SalesSemi-autonomousSubscription
VoiceTool useMemoryRAG

Clay vs Outreach — specs

SpecClayOutreach
Agent Rank70 / 100 (B)78 / 100 (A)
AutonomySemi-autonomousSemi-autonomous
PricingSubscription · from $149Subscription · Free tier
Open sourceNoNo
CapabilitiesTool use, Browser, RAGVoice, Tool use, Memory, RAG
Integrations4 apps4 apps
VerifiedVerifiedVerified
ReleasedMar 2025Jan 2025

Categories: Clay → Sales · Outreach → Sales

Agent Rank breakdown

Clay
Agent Rank
70/ 100
BB-tier
Autonomie
8
Fähigkeiten
6
Integrationen
6
Preise
5
Reife
7
Verifizierbarkeit
10

Automatisch berechnet aus Autonomie, Fähigkeiten, Integrationen, Preisen, Reife und redaktioneller Verifizierung. Bei jedem Deploy aktualisiert. Wie wird das berechnet?

Outreach
Agent Rank
78/ 100
AA-tier
Autonomie
8
Fähigkeiten
8
Integrationen
6
Preise
9
Reife
6
Verifizierbarkeit
10

Automatisch berechnet aus Autonomie, Fähigkeiten, Integrationen, Preisen, Reife und redaktioneller Verifizierung. Bei jedem Deploy aktualisiert. Wie wird das berechnet?

Pros & cons

Clay
Pros
  • +Composable building blocks beat point tools — enrich + score + route in one
  • +Strongest data-source coverage among GTM agents (50+ providers)
  • +Highly programmable; sales ops loves the flexibility
Cons
  • −Steep learning curve — not a one-day onboarding
  • −Credit math gets opaque at scale
  • −Less effective without a sales ops owner driving it
Outreach
Pros
  • +Most-deployed sales engagement platform — proven at scale
  • +AI features now span engagement + forecasting + coaching
  • +Strongest enterprise integration story (Salesforce native)
Cons
  • −No transparent self-serve pricing
  • −AI features still trail dedicated tools (Regie, Lavender) in quality
  • −Large-org implementation timeline 6–12 weeks

Pricing

Clay
Starter
$149/Mo.
Sales ops solo
  • +Enrichment templates
  • +5k credits/mo
  • +CRM exports
Empfohlen
Pro
$349/Mo.
Sales teams
  • +25k credits/mo
  • +Multi-source enrichment
  • +Webhooks
Enterprise
Individuell
GTM teams
  • +Unlimited credits
  • +Dedicated CS
  • +SAML SSO
Outreach
Standard
Individuell
Sales teams
  • +Engagement sequences
  • +AI sentiment + topic detection
Empfohlen
Professional
Individuell
Full GTM teams
  • +Smart sequences
  • +Deal Insights
  • +Pipeline forecasting
Enterprise
Individuell
Large enterprises
  • +Custom AI models
  • +Advanced reporting
  • +Dedicated CS

Which one should you pick?

Clay

Pick Clay if its specific capabilities (Tool use, Browser) match what you need.

Try Clay →
Outreach

Pick Outreach if cost is the main constraint.

Try Outreach →

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Frequently asked

Should I pick Clay or Outreach in 2026?+

Pick Clay if its specific capabilities (Tool use, Browser) match what you need. Pick Outreach if cost is the main constraint. Most working teams running both can use Clay for primary work and Outreach for the workflows where its specific strengths matter.

What's the price difference between Clay and Outreach?+

Clay starts at Subscription · from $149; Outreach starts at Subscription · Free tier. Outreach is the cheaper entry option. For team deployments the TCO can differ — use the AI Agent Rank TCO calculator for your specific volume.

Which is more autonomous, Clay or Outreach?+

Both Clay and Outreach are Semi-autonomous agents — neither has a meaningful autonomy advantage over the other. The decision should hinge on capabilities and pricing instead.

Readers comparing Clay and Outreach also picked

Adjacent agents in the same category with overlapping capabilities — worth a side-by-side glance before you commit.

  • 11xv2.3A77

    KI-Digital-Worker für den Vertrieb — Alice (SDR), Mike (SDR) und Jordan (CSM) übernehmen den vollständigen Outbound-Zyklus.

    💼SalesAutonomAbonnement · ab 700 $
    Browser-NutzungTool-NutzungMemoryRAG
    57k15. Mai 202511x.ai
    11x-Demo anfragen
    Demo · hover to play
  • Regie.aiB67

    KI-Sales-Agent für Outbound — generiert personalisierte Sequenzen, verwaltet Cadences und bucht Meetings.

    💼SalesSemi-autonomAbonnement · ab 60 $
    Tool-NutzungMemoryRAG
    24k22. Feb. 2025regie.ai
    Regie-Demo anfordern
    Demo · hover to play
See more alternatives: alternatives to Clay · alternatives to Outreach
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Clay vs Outreach (2026): which AI sales agent wins? · AI Agent Rank