Revenue intelligence AI — records, analyzes, and coaches every customer call across your sales org.
Apollo.io AI pricing (2026)
Apollo.io AI starts at $59/mo (Basic tier, solo sellers). A free tier is also available with usage caps.
All pricing tiers
- +60 credits/mo
- +Basic search
- +Email sequencing
- +900 credits/user/mo
- +Verified mobile numbers
- +Workflows + AI sequences
- +Dialer
- +Conversation intelligence
- +Advanced reports
- +Custom roles
- +API access
Which tier should you pick?
Free · Free
Individual prospectingFree is the right starting point. Use it to validate the workflow before you commit budget — the limits will tell you whether Apollo.io AI is the right tool for your use case. Best for: individual prospecting.
Basic · $59/seat/mo
Solo sellersAt $59/seat/mo, you get: 900 credits/user/mo, verified mobile numbers. Best for: solo sellers.
Professional · $99/seat/mo
Sales teamsAt $99/seat/mo, you get: workflows + ai sequences, dialer, conversation intelligence. This is the tier most users land on — it's the best balance of price and capability for daily use.
Organization · $149/seat/mo
GTM orgsAt $149/seat/mo, you get: advanced reports, custom roles, api access. Best for: gtm orgs.
Sticker price is the start. Token spend, seat counts, and per-task overages move the real number meaningfully. Our calculator does the math.
Cheaper alternatives in sales
See all → Compare Apollo.io AI vs Gong →VoiceRAGMemoryTool useTry free →Affiliate Compare Apollo.io AI vs Outreach →AI sales execution platform — engagement sequences, deal forecasting, and conversation intelligence.
VoiceTool useMemoryRAGTry free →Affiliate Compare Apollo.io AI vs Agentforce →Salesforce's platform for building and deploying AI agents inside your Salesforce instance.
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Frequently asked questions
Is Apollo.io worth it?+
For SMB sales teams running outbound, yes — bundles data + sequences + dialer in one tool vs Outreach + ZoomInfo separately ($200+/seat). At 1-25 reps, Apollo is almost always the right cost-effective choice. Past 25 reps, evaluate Outreach for workflow polish.
How much does Apollo.io AI cost?+
Apollo.io AI starts at $59/month for the Basic tier (solo sellers). There are 3 other tiers — see the full table above for the feature breakdown.
Does Apollo.io AI have a free plan?+
Yes — the Free tier is free (individual prospecting). 60 credits/mo. Basic search. For heavier usage you'll likely need a paid tier.
Is Apollo.io AI worth $59/month?+
For users who run outbound or qualification work daily, the Basic tier usually pays for itself within the first month. If you only run occasional one-off tasks, look at a cheaper alternative or the free tier (if available) before committing.
Can I save by paying annually for Apollo.io AI?+
Most SaaS vendors in this category — and Apollo.io AI typically follows the pattern — offer 10–20% off when you pay annually instead of monthly. Check the checkout page for the exact discount; the annual toggle is usually under the pricing tiers on the vendor site.
Start on the free Free tier and upgrade only when you hit the limits.
Prices are subject to change by the vendor. We may earn a commission at no extra cost to you.